A new and fast emerging market is for grooming articles for men. The urban metro sexual male likes to take good care of him and tries to keep himself presentable for all times. One never does know when one might have to be onstage. Men have the option of flaunting their facial accessory in more than a hundred styles but all of them need taking good care. A man’s face is coarser in comparison to a woman and facial products that work wonderfully on their skin seldom have any effect on the faces of men. This is because of a difference in the skin texture of the two genders. This is one of the reasons why men’s facial creams are advertised separately and women’s are sold separately. Apart from the use of facial creams men also have a need for taking good care of their facial hair (the beard).